Mass Customization: The New Frontier in Business Competition by B. Joseph Pine

Mass Customization: The New Frontier in Business Competition B. Joseph Pine ebook
ISBN: 9780875843728
Page: 368
Publisher: Harvard Business Review Press
Format: pdf

Harvard Business School Press, Boston, Massachusetts. A further definition comes from an article by Andreas M. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. While the goal of mass customization is to provide products that meet .. II (1993): Mass Customization - The New Frontier in Business Competition. "Mass customization is the new frontier in business competition for all industries" About. It was then further developed by Joseph Pine in his book "Mass Customization - The New Frontier in Business Competition". €Mass customization is the new frontier in business competition for both manufacturing and service industries. Mass Customization – The New Frontier in Business Competition. Mass customization is the new frontier in business competition for both manufacturing and service industries. (1993): Making Mass Customization work. Mass customization and postponement strategies, for instance, are closely linked to modularization strategies in terms of task decomposition, extent of mixing-and-matching, and degree of supplier-buyer interdependence (MIKKOLA; SKJØTT- LARSEN, 2004). This is a new blog on Mass Customization and software to support sales of mass customized products. The Internet has created a trend in mass customization. Boston, MA: Harvard Business School Press, 1993.